Author: Mitch Luman

YoUr persona is
Real Estate
developer
Things Important To You
Creating an attractive property where
people will want to rent, live or shop.

YoUr persona is
A Planetarian
Things Important To You
Seeing stars, teaching about constellations, an advocate of sensible outdoor lighting.

YoUr persona is
A pedestrian
Things Important To You
Not tripping, seeing where they are going, being safe from crime, enjoying the night air.

YoUr persona is
A City Council Member
Things Important To You
Representing their constituents, saving money, providing expected city services. getting re-elected.

YoUr persona is
A Motorist
Things Important To You
Driving safely, seeing where they are going, not running into anything or anyone, arriving at their destination on-time.

YoUr persona is
A Car dealer
Things Important To You
Selling lots of cars, showing off their inventory, reducing overhead of the business.

YoUr persona is
A n astronomer
Things Important To You
Pristine skies, not having to drive 100 miles each one-way from home to reach the observatory, seeing faint objects, becoming tenured.

YoUr persona is
A Sea turtle
Things Important To You
Finding the sea after hatching from the beach so that I can live long enough to
mature and make more turtles.

YoUr persona is
A billboard owner
Things Important To a Billboard Owner Are
Having people see my billboards, increasing sales, saving money.

YoUr persona is
An architect
Things Important To Architects Are
Building pretty buildings, showing off their pretty buildings, saving the client money in energy costs to run the building.

YoUr persona is
A camper
Things Important To You
Getting in touch with nature, experience things impossible to do in the city, relaxing.

YoUr persona is
An crime victim
Things Important To You
Staying safe, mitigate their chances of being a crime victim again, sharing their experience with others so that it does not happen to someone else.

YoUr persona is
An Amateur
Astronomer
Things Important To You
Pristine skies, not having to drive 100 miles each one-way from home to reach the an observing site, saving our night sky.

YoUr persona is
The local utility
Things Important To The Utility Are
Providing people with electricity, renting dusk to dawn lights to homeowners, making money for their stockholders, not
having to build expensive new power plants.

YoUr persona is
An homeowner
Things Important To You
Enjoying their home, the right to not have to have lights from the neighbors shine in their bedroom windows at night.

YoUr persona is
A person with an obnoxious
outdoor light
Things Important To You
Being able to see my yard at night when I look out my window at night, having my driveway lit when I come home at night, keeping criminals off my property, saving money on my electricity bill.